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How We Automated User Interview Scheduling Using AI & No-Code Tools

Tired of manual user interview scheduling? Learn how we automated this process at Alan using AI and no-code tools, reducing scheduling time by 90%. Discover our step-by-step approach to identifying relevant users, sending personalized invitations, and maintaining data privacy.

How We Automated User Interview Scheduling Using AI & No-Code Tools
Author
Guillaume Maarek
Guillaume MaarekProduct Manager
Updated on
17 December 2024
Author
Guillaume Maarek
Guillaume MaarekProduct Manager
Updated on
17 December 2024
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In this article

The Challenge

As a Product Manager, conducting regular user interviews is crucial for building user-centric products. However, identifying the right users and scheduling interviews can be time-consuming and repetitive. With competing priorities and little time, these small frictions can quickly become an excuse to skip this critical step.

The Solution: User Research on Autopilot

I built an automated workflow that identifies users who have successfully or painfully used a specific part of our product, reaches out to them, and handles interview scheduling - all while maintaining data privacy and security.

Step 1: User Identification with AI-Generated SQL

First, I needed to identify users who potentially struggled with our coverage table. I used AI to help write a SQL query that finds users who:

  1. Consulted their coverage table
  2. Submitted a coverage-related ticket to our customer support within 5 minutes

This pattern suggests they couldn't find what they were looking for, making them perfect candidates for user interviews.

Here is the prompt I used to craft the query:

I used the prompt with a custom-AI agent that has the context of our data tables, using the great platform Dust.

Don't hesitate to try different prompts and see what works best
Don't hesitate to try different prompts and see what works best

💡Tip: Any direction you can give to the AI will reduce hallucination! For example, giving the table names can greatly help.

Step 2: Building the Automation Flow

Activepieces Automation flow to Automatically Schedule User Interviews
Activepieces Automation flow to Automatically Schedule User Interviews

Then, I created a weekly automation flow on activepieces (a self-hosted Zapier alternative, powering automations while preserving security) that:

  1. Runs every Monday at 2 PM
  2. Executes the AI-generated SQL query to find 15 relevant Members
  3. For each Member:
    • Safely decrypts their data (privacy first!)
    • Sends a personalized Intercom message with a Calendly link 💡Tip: You can use Claude.ai to generate a professional & branded HTML template!
    • Logs the outreach in Google Sheets
  4. Notifies me via Slack when complete

💡Tip: You can pre-populate the invitee fields in the Calendly scheduling page to remove friction and maximize your conversion rate!

The Impact: More Insights, Less Busywork

The automation slashed my scheduling time by 90% - turning an hour of weekly busywork into a quick 5-minute check.

By reaching out to members right after they experienced friction with our coverage features, our response rates jumped significantly. Combined with friction-free scheduling, I’m now conducting 2-3 user interviews on a weekly basis, gathering meaningful insights.

The best part? The system maintains the human touch while handling the technological parts. Each message is personalized, secure, and users feel valued – not like they're part of an automated system.

Finally, experimenting, editing, and scaling is made easy with this approach. It takes me only a few minutes to A/B test copies or to duplicate the flow for another use case.

Key Takeaways for PMs

  1. Leverage AI wisely: Use AI for tasks like query writing while maintaining human oversight
  2. Automate thoughtfully: Focus on automating repetitive tasks. My rule: if you’re going to do a task more than 5 times, you can likely automate it
  3. Privacy first: Always build with security and privacy in mind

As PMs, embracing AI and automation allows us to focus on what truly matters: understanding our users and building better products.

Published on 17/12/2024

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