Alan’s Leadership Principles

    Our leadership principles are built around a Healthy Business culture

    A healthy culture, together

    At Alan we want to build a culture which encourages performance, excellence and benevolence, and ensure all Alaners have a sense of belonging.

    We believe that sustainable cultures are based on action, not words, which is why our values are far from being inspirational wall hangings. Alaners use them every day, whether they're discussing ideas for new projects, deciding on the best solution for a member's problem, or interviewing candidates.

    You can read about Alan's culture in more details on HealthyBusiness.org - where we're building a community to change the way we approach work.

    Our leadership principles

    Mission is the Boss

    We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.

    Member & Customer-led

    We are obsessively focused on solving customer problems and creating delightful experiences while building trust.

    Excellence like Athletes

    We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.

    Enlightened Despots

    We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.

    Radically Transparent

    We make information accessible and written-first, promoting async communication while protecting sensitive data.

    Kind, Methodic Optimists


    We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.

    Empathetic Challengers

    We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.

    Bold & Creative Contrarians

    We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.

    Disciplined Executors

    We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.

    Fight for Simplicity

    We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.

    Your health partner

    You, better.

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